Tunstall Healthcare
Define
– Brand development
– Creative thinking
– Brand identity
Design
– Campaign ideas
– Design
– Roll out on all platforms
– Photography & direction
– Animation
– Motion graphics
Results
Sales and brand growth for tech-led industry leader
Technology in our homes is transforming care for the better. And that’s music to the ears of Tunstall, which has been at the forefront of technology innovation for the health, housing and social care markets for more than 65 years.
A long-term partner for branding, design and comms, the maestros of innovation recently asked us to bring technological transformation to their own ways of working: adding digital marketing to improve brand awareness and generate more sales online.
Re-aligning the UK proposition
Already veterans of our GetWrapped™ process, including a dynamic workshop to define, design and deliver the routes to success, Tunstall asked us to realign its UK proposition, highlighting its position as the end-to-end, tech-led industry leader, as well as boosting awareness and sales of two new products.
Identifying the opportunities
A competitor audit, followed by a series of client interviews, helped us to take a snapshot of the market and better understand customers’ views, needs and expectations.
Combine these insights with our understanding of digital marketing and you get an innovative, stand-out strategy that showcases the freedom of choice that Tunstall’s end users enjoy.
A six-month content plan, including videos, storytelling and articles, reminds audiences about Tunstall’s USP and market position, boosts SEO and gives social media posts a purpose.
Pushing the creative limits
Clean, modern and fresh campaign artwork pushes the Tunstall brand creatively.
Paid social and PPC campaigns are aimed at current and potential customers, with four category-driven campaigns for maximum visibility, traffic and lead generation.
And we’re restructuring the Tunstall UK website to create an optimal B2B user experience.
Tunstall Full Service
We needed to showcase Tunstall’s end to end difference, simply, clearly and accessibly. We need to give the customer the decision, need, want and opportunity to delve further. We created this interactive online app that helps the customer understand all areas Tunstall operate in.
